A Data Mining Framework for Optimal Product Selection in Retail . . .
نویسندگان
چکیده
منابع مشابه
A Data Mining Framework for Optimal Product Selection in Convenience Stores
Previous research in the field of data mining has demonstrated that the technique of association rules is very well suited to find patterns in the purchase behaviour of customers. However, practitioners occasionally criticize that it is not straightforward to adopt the discovered knowledge for concrete retail marketing decision-making. This is partially due to the difficult integration of retai...
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